Adventure Tourism Supports Community

and Environmental Development

The adventure travel industry can be a catalyst for change and a tool for development in destinations.

Adventure tourism businesses have been leaders for decades in their individual markets, providing opportunity for young people, encouraging environmentally sustainable behaviors and cultural tolerance. As a standard for adventure market development the mission of the ATDI and its 10 Pillars of Adventure Market Competitiveness is:

• Better adventure tourism infrastructure product development
• Better land management
• More sensitized travelers
• Increased financial, education, health gains for local people in adventure tourism destinations